JK Moving Generates $100,000+ in Revenue with the Snoball Platform

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Written by: Snoball Editorial Team

Last Updated: Oct 1, 2023

As of May 2024, revenue from referrals has increased from $70,000 to $100,000+.


person Number of employees: 1,001-5,000

location_searching Industry focus: Moving and Storage

calendar_month Founded: 1981

The Challenge

No structured system for managing customer referrals

Before using the Snoball platform, JK Moving had a big problem: they didn't have a good system for handling customer referrals. In the moving and storage industry, referrals—where happy customers tell others about their good experiences—are key for attracting new business.

JK Moving believed they were missing a great chance to capitalize on the positive experiences of their satisfied customers. They needed an affordable and effective solution for managing and reaching out to referrals.

The Solution

An automated referral system that brings in quality leads

In pursuit of a solution, JK Moving partnered with Snoball, a comprehensive platform designed to boost businesses through referrals, reputation marketing, and reviews. Curtis, Director of Client Success at Snoball, recognized the potential synergy from the onset:

Curtis G.

Director of Client Success @ Snoball

When I first met Carissa and her team, I just knew that Snoball would be the perfect match for them, given their dedication to top-notch customer service.

Snoball's approach was to implement their Referrals Module, a system designed to incentivize existing customers to refer JK Moving's services to their networks. Carissa Helm, the Inside Sales Supervisor at JK Moving, provided insight into the implementation:

Carissa H.

Inside Sales Supervisor @ JK Moving

The Referrals Module allows us to incentivize our existing customers to refer our services to their friends and family, which has proven to be highly successful in generating quality leads.

The Referrals Module integrated seamlessly with JK Moving's internal systems, guided by the continuous support from the Snoball team. In regards to this ongoing assistance, Carissa noted,

"The best part about working with the Snoball team has been their professionalism, responsiveness, and commitment to our success."

- Carissa, Inside Sales Supervisor @ JK Moving
JK Moving drivers

Image sourced from https://www.jkmoving.com

The Results

An increase in customer engagement and financial growth

The Snoball Referrals Module brought significant improvements for JK Moving, showing strong performance in tracking and reporting. Curtis shared the impressive financial growth, stating,

"They have generated over $100,000 in new business from their short duration of working with us. It's been fantastic seeing all the outcomes."

- Curtis, Director of Client Success @ Snoball

Carissa Helm also discussed the concrete benefits:

"Snoball tools have greatly helped in boosting our business by increasing referrals, improving our online reputation, and getting positive reviews from happy customers. These tools have helped us build a stronger brand image and attract new clients consistently."

- Carissa, Inside Sales Supervisor @ JK Moving

Key Metrics

New Referrals
Request to Referral Rate
in Revenue from Referrals


More engaged customers

More engaged customers

Greater referral volume

Greater referral volume

Increased revenue

Increased revenue

Increased customer engagement

JK Moving sent out 916 referral requests using the Snoball platform and received 31 referrals, showing a referral rate of about 3.38%. This high level of engagement indicates that the customers were motivated to participate due to effective incentives and their trust in JK Moving's services.

Greater referral volume

Of the referrals received, 5 turned into qualified sales. This conversion rate highlights that the referrals were of high quality and matched well with JK Moving's target market, leading to actual sales and showing the program's direct impact on business.

Increased revenue

The referrals not only enhanced JK Moving's reputation but also significantly boosted its revenue. The strategic use of the Referrals Module helped turn customer recommendations into real financial gains, expanding the customer base and increasing income.

These results demonstrate the value of using Snoball's Referrals Module to enhance business operations at JK Moving, showcasing how effective referral management and technology can turn customer recommendations into business success.

JK Moving




A partnership set to reach new customers and connect with them in meaningful ways

Utilizing Snoball's extensive marketing platform, the partnership will help JK Moving reach new customers and expand into their current market. Carissa adds, "With Snoball's support, we're not just reaching more people; we're connecting with them in more meaningful ways."

"With Snoball's support, we're not just reaching more people; we're connecting with them in more meaningful ways."

- Carissa, Inside Sales Supervisor @ JK Moving

JK Moving's experience with Snoball underscores the transformative potential of integrating advanced technological solutions in traditional business processes. Carissa Helm's enthusiastic endorsement of the platform highlights its effectiveness, "The best part is that it has brought a steady stream of new customers."

As they move forward, JK Moving and Snoball are focused on leveraging this partnership to achieve notable business growth and improve customer experiences. Curtis sums up the sentiment:

"When you treat your customers right, your customers will become your greatest advocates. Just like for JK moving, the customers love them. The Snoball platform then takes that and turns those into reviews, reputation assets, and best of all referrals. And who wouldn't want more referrals in this market?

- Curtis, Director of Client Success @ Snoball
Positive moving experience.


A solar and renewable energy company committed to proper solar education

JK Moving is a moving and storage company that was founded nearly 40 years ago in the basement of founder Chuck Koon's parents' home. Since its humble beginnings, JK Moving has grown into one of the leading providers of residential and commercial moving services. The company has built a strong reputation for delivering top-notch service and has expanded its operations both geographically and in terms of service offerings.

Dedicated to exceeding customer expectations, JK Moving prides itself on its commitment to customer satisfaction, meticulous attention to detail, and a personalized approach to each move. Their extensive experience, coupled with state-of-the-art equipment and a highly trained staff, sets them apart from competitors in the industry. The company's mission is to provide exceptional moving and storage services while fostering long-term relationships with its clients.

Why Snoball

It's the #1 word of mouth marketing platform.
Oh, and it also delivers amazing results.

Three solutions in one seamless system

Three solutions in one seamless system

Each stage of the cycle builds off the others, creating momentum that drives real growth. Reviews from your best customers lead to reputation assets and quality referrals that impact your bottom line. All from one dashboard.

Automation and CRM integration

Automation and CRM integration

Don't want to train employees or rely on your sales team to juggle one more thing? No problem. Just plug our system into your CRM, and we'll take it from there. Let our engine generate reviews, reputation assets, and a steady stream of referrals.

Complete marketing funnel built on trust

Complete marketing funnel built on trust

Prospects search online and see great reviews. Then, they engage with video testimonials, badges, and awards. Finally, they sign up and refer their friends. Trust is growing at every stage of the funnel. That's marketing done right.

Easy onboarding and world-class support

Easy onboarding and world-class support

Sign up with your FREE business profile and voila — you've started. Next, launch your first review and referral campaigns. Your dedicated Results Coach is there at every step. From your first kick-off call to your first referral, we've got you!

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