Best Company’s VP of Marketing, Justin Ashby spoke with Josh Buck, owner of Summit Piano Moving about his experiences building his Utah business from the ground up.
Josh explained that he and a close friend already had experience moving pianos before Summit Piano Moving was founded. He said that, because they gained such valuable experience and knowledge through their prior piano-moving efforts, it made sense for them to start running their own piano-moving business after hours, which eventually led to a full-time opportunity.
“We would both get off of our full-time jobs at 4 or 5 p.m. and go move until sometimes only 9 or 10 at night, but we would move (pianos) once in a while until 1, 2, 3 in the morning. It started out as almost a second full-time job after hours until, obviously, it turned into where we could both do it as our main thing as a full-time job going all day, every day.”
When Justin asked about how Josh has grown Summit Piano Moving, he explained that he started off cold calling various professionals in the piano industry, which turned into referral opportunities.
“In the beginning, it was kind of just reaching out. I would just reach out to all the people kind of in the piano industry that I would think could maybe get me some business…I would cold call. I would google piano tuners, and I’d call 10. And just be like ‘hey, wondering if you wanted to do kind of a referral thing where you refer me to move pianos and I refer you to tune them. Out of all of those cold calls, (I) got maybe a couple that did it, and so, that’s kind of when the referrals started.”
Eventually, Josh started running paid ads on Google and began to gain more word-of-mouth referrals from his happy customers. These referrals and ads contributed greatly to his company’s growth.
Josh mentioned to Justin that he has a competitive nature due to his background in sports. This competitiveness has motivated him as a business owner and has helped drive him to success. He also said that team building is one of the most important aspects of his current business model.
“Competitiveness is really, really big. You always see people around you, and it may be a subconscious thing of wanting to compete. You know, you see somebody successful, you want to be successful as well…Team building is what, I say, keeps this company going…I’m nothing without my team. That’s probably the biggest thing I’ve gotten from sports is the team building and competitiveness to be the best.”
When Justin asked Josh about the competitiveness of the piano-moving industry in Utah, Josh explained that it’s fairly small, which brings unique opportunities and challenges.
“There’s not a massive amount of competitiveness in the market. But, at the same time, since it’s a smaller market, you know, there’s only a few of us, so in a sense, it does make it more competitive, but there’s a lot of room to grow.”
Josh mentioned that he’s hoping to expand Summit Piano Moving to service the entire state of Utah.
“Expansion-wise, my goal is definitely to get more zip codes and basically expand to the whole state. Right now, our footprints are really from the south of Utah county up to Salt Lake. We are getting into Davis and Weber county a lot more now, but the goal is to have a bigger footprint in Logan, which is a little further away, and St. George, which could be its own footprint. So, that would definitely be the next stage to grow that footprint to starting to take over the state.”
In terms of reputation-building, Josh mentioned that he tries to focus on providing a friendly, sincere, and personable customer experience.
“When I answer the phone, I just start with my name. I honestly don’t start out with the business I’m with, I start out with my name and I just try to treat them like we’re already in business (together). And, before even giving them a price, I kind of just want to be as kind and friendly as possible…The whole time, just providing the best experience possible is what builds our reputation.”
About Josh Buck
Josh Buck started his entrepreneurial pursuit with Summit Piano Moving, which sprouted his love of networking. That love is what brought him to now offer a passive income opportunity through Amazon automation with Peak Ecom.
His goal is to continue to be able to help others create a better financial situation for themselves through Amazon and other avenues in the future.
About Summit Piano Moving
Summit Piano Moving was founded in 2019 in an effort to provide efficient piano and bulk item moving services to both residential and commercial clients.
Summit Piano Moving has transported pianos from various locations like concert halls, studios, and traditional residential homes. The Summit Piano Moving team is well-equipped to safely handle pianos, organs, and other bulk items that many moving services will not transport.